Build Your Authority On YouTube
Showcase your expertise and gain your client's trust
We’re here to take the content-marketing weight off of your shoulders and present your expertise to your ideal clients.
"Phenomenal marketer, great systems thinker, and just a good dude"
- Kasim Aslam
"He showed me how to embrace it, how to put it out there on social media, and really own that branding"
- Adam Lyons
“He’s just reliably excellent at what it is that he does”
- Neil Moore
Short-Form Content Is Dying
And posting more isn't the solution
The 7-11-4 rule; have you heard of it?
Google studied buying behavior and found that before someone becomes a client, they need 7 Hours of engagement with you, across 11 touchpoints, in 4 different places.
SEVEN. HOURS.
So here's what I don't get...
Everyone's fighting over 30-second Reels and TikToks. That's a BRUTAL game with a terrible payout.
You win the algorithm lottery and someone watches you for half a minute.
Meanwhile, a single 30-minute YouTube video does more trust-building work than 60 short clips ever could!
Every view gets that person closer to those 7 hours. Closer to actually hiring you.
Long-form YouTube isn't slow. It's just doing the heavy lifting while you sleep.
Short-Form Content Is Dying
And posting more isn't the solution
The 7-11-4 rule; have you heard of it?
Google studied buying behavior and found that before someone becomes a client, they need 7 Hours of engagement with you, across 11 touchpoints, in 4 different places.
SEVEN. HOURS.
So here's what I don't get...
Everyone's fighting over 30-second Reels and TikToks. That's a BRUTAL game with a terrible payout.
You win the algorithm lottery and someone watches you for half a minute.
Meanwhile, a single 30-minute YouTube video does more trust-building work than 60 short clips ever could!
Every view gets that person closer to those 7 hours. Closer to actually hiring you.
Long-form YouTube isn't slow. It's just doing the heavy lifting while you sleep.
"If you’re looking for someone to cultivate your brand, build your community, and elevate your business, look no further."
- Christene Marie
"He integrates the heart and the creative alongside the technology to be able to allow people to systematize the way they want to move through the world"
- Brian Bogert
“He really listens to who you are, to what you embody, to what you want to put out there, to how you want to serve people, to how you want to create your empire”
- Tressa Yonekawa
Who is Henry Sims?
For the last 9 years I’ve been the behind-the-scenes identity engineer for entrepreneurs across 30+ industries.
I’ve helped manage content strategies across all of the major platforms and have been watching the steady decline in authoritative return from short-form content versus long-form on YouTube.
That’s why I decided to take my experience with personal branding and content creation over to YouTube long-form full-time.
I believe in a market saturated with more solutions than ever before, the entrepreneurs who step in front of the camera and connect with their clients are the ones who will win.
"He is an outside the box solution oriented nerd… this guy figures stuff out"
- Dave Fulk
"Really informative in helping me systemize the business process, the content creation process, but more so the overall brand theme"
- Anmol Singh
“He’s always bringing new tools, new ideas… he’s just an excellent sounding board”
- Brian Galke
Our Content System
The cycle that builds your authority methodically
1. Research
Your audience is already out there and listening to your competition. We trace them down, determine what’s working, and reverse engineer your services to develop a content strategy that's specifically for your clients.
2. Packaging
It doesn't matter how good of a video you've recorded if no one watches it. That's why we spend so much time designing thumbnails and titles that grab the attention and interest of your viewers. Without it, you lose the view.
3. Video Outlining
You're the expert, but outlining your video structure makes it easy to stay on topic with the objective of the video AND increases viewer retention by making your expertise easier to absorb. No more making it up on the spot.
4. Editing
You don't need a professional studio and Marvel-level animations to keep your viewer's attention, but you do need specific editing techniques that support and enhance your message. These techniques keep your viewer from turning off.
5. Publishing
Every part of your YouTube video is a signal to the platform about your video's topic and who it's for. We make sure that the thumbnail, title, description, links, tags, and endscreen are all optimized for each video. Stacking the deck for success.
6. Analysis & Testing
We watch each video closely to see how your audience responds. Every bit of data shapes our approach for the next video and gives us areas to test. We also split-test thumbnails to give each video the best chance forward. Hope isn't a strategy... this is!
Let's see where you're at, your resources, and the next move
"Getting to know your team in a very personal way in order to stand out from everybody else who's making noise in the same media and marketing arena"
- Pam Prior
"Actually cares about looking at what you do, taking all the different things that you do, and how to best highlight those"
- Erik Simms
“I like that he explained things to me, why we do things, and how it works... and didn't make me feel dumb about it”
- Steph Winger
Team or Solo... We've Got Your Back
There are two ways we can move you forward
Strategy
You have the team but need someone to help take things to the next level.
Support in researching video concepts
Work with the team to refine thumbnail designs
Review video editing techniques
Find performance opportunities in the analytics
Price: $2,000/month
Done-For-You
Get it off of your plate. You film and we take care of the rest.
Research video concepts
Write the intros and video outlines
Ideate and design the thumbnails
Edit your videos optimized for retention
Publish to your channel with description, links, chapters, tags, and endscreen handled
Find performance opportunities in the analytics
Split test Thumbnails and Titles to improve every video
Price: $5,000/month
"I really appreciate Henry putting a data-driven perspective on marketing and branding because it really helps me understand the direction that I'm going"
- Natalie Skinner
"He gets back to you in a timely manner, he knows what he's doing, and he has a lot of great ideas"
- Bronwyn Ison
“I got a lot of clarity around how I communicate with customers and what I communicate”
- Adam Raymer Brown
"It's Too Late" WRONG!
AI has presented a unique opportunity
When social media first began to take off, the only way for viewers to see what they wanted was to find the creator and follow them for more. But the platform has now acquired SO MUCH DATA that it knows exactly what its viewers want and what creators are creating it.
When BIG channels publish a bad video, the platform won’t push it. When a small channels create a great video, the platform promotes it!
If you remain focused on creating content that serves a specific client, you will help YouTube understand where to show it.
And not only has YouTube’s ability to serve your content to the right viewers changed, but so has the viewers' desire for real, human content.
AI has been flooding our feeds with faceless or fake content and your clients are tired of it! They want to know that they are dealing with a real person who understands their problems and has the solution.
Your face, your personality, and your expertise are an advantage right now more than ever.
"It's Too Late" WRONG!
AI has presented a unique opportunity
When social media first began to take off, the only way for viewers to see what they wanted was to find the creator and follow them for more. But the platform has now acquired SO MUCH DATA that it knows exactly what its viewers want and what creators are creating it.
When BIG channels publish a bad video, the platform won’t push it. When a small channels create a great video, the platform promotes it!
If you remain focused on creating content that serves a specific client, you will help YouTube understand where to show it.
And not only has YouTube’s ability to serve your content to the right viewers changed, but so has the viewers' desire for real, human content.
AI has been flooding our feeds with faceless or fake content and your clients are tired of it! They want to know that they are dealing with a real person who understands their problems and has the solution.
Your face, your personality, and your expertise are an advantage right now more than ever.
"He's got that creative genius combined with successful systems and strategies that can take your brand, your persona, and your authority to the next level"
- Heather Wagenhals
"He has your back and he's very well organized. He has a nerd level of detail"
- Scott Shagory
“He sees connections others miss and brings clarity and momentum to complex ideas"
- Dorine Rivers
Frequently Asked Questions
What is a YouTube Marketing Agency?
A YouTube marketing agency is a business that specializes in highlighting your business and brand on YouTube. Different agencies offer different ways of doing this, such as paid advertising to place your promotional material within the YouTube advertising network, influencer marketing where the agency creates relationships between you and other brands, and organic content. We focus on organic content because we believe this is the foundation of your brand and each video is an asset that builds your brand equity from now on. Advertising and other tactics can be added on top, but the foundation must be laid.
How much do YouTube Channel management services cost?
YouTube Channel and marketing services vary due to the time requirements, team resources, and the complexity of the output you’re looking for. On average, our rate is $5,000/month because we work closely with you as a true partner in building your YouTube presence from start to finish. Research, video concepts, video outlining, thumbnail design and testing, video editing, publishing, and analytics.
What services do professional YouTube content creation agencies offer?
YouTube content requires multiple areas of strategy and execution.
Research and content strategy: Helps you understand what content your ideal clients want to see and how you can continue to deliver it for them each week.
Packaging: No one will watch your video if they don’t click. Packaging is a mixture of Thumbnail design and crafting the right Titles.
Video outlining: You are the expert but a YouTube agency will structure your expertise in a way that keeps a viewer's attention, increasing average watch time.
Video editing: Makes the delivery of your message as enticing as possible to, again, keep your viewers' attention.
Publishing: Makes sure that you are consistently showing up and addressing all of the variables for YouTube to push your video. Title, thumbnail, video description, tags, and endscreen elements.
Analysis & Testing: YouTube provides an abundance of analytics to understand the videos that perform well, why they perform well, and where your audience is coming from. A YouTube Agency will read all of this data and know which metrics to prioritize for the future performance of your channel.
What are the benefits of hiring a YouTube agency versus doing it yourself?
Expertise: A YouTube agency eats and breathes YouTube and nothing else. You’ll have the most attention possible brought to your YouTube branding efforts.
Save time and energy: There is a lot that goes into producing strategic YouTube content. A YouTube agency will take the majority of that work off your plate so you can focus more on your business and keep your mental energy there.
Lower complexity: To achieve the same level of attention to your YouTube channel as an agency, you’ll need to hire more team members and oversee their work. Leave that to us.
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DISCLAIMER: Please understand that results are not typical. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as regular and consistent effort and action.
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